Last Updated on: 22nd November 2023, 07:27 am
Do you own a BigCommerce website and feel confused about how to improve its ranking on search engines? Being an internet entrepreneur, you know how important organic traffic is. You should know about the easiest BigCommerce SEO practices to give an organic boost to your digital store. According to experts, organic traffic generates more leads than a paid campaign.
Compared to other websites, an eCommerce website needs special attention to rank because it holds lots of categories, pages, products, and many more things that should be about to rank perfectly. Here are the best BigCommerce SEO practices you should apply to your e-store to boost its ranking. Let’s first understand why SEO is important in eCommerce.
Importance of SEO for E-Commerce Websites
Due to lots of competition, your website does not even show up in the top 100 results of the Google search. You need to implement the best BigCommerce SEO practices for your e-store to be visible to your target audience.
Unlike paid campaigns, which cost you money and social media requires consistency and time to connect with your audience. SEO is the only thing that gives better and more consistent results till then your page rank on the first page of Google.
Improving ranking takes time and effort, but if you don’t want to struggle with digital practices, you can take the help of the best ecommerce SEO expert, such as Think Shaw, to bring organic traffic and get more sales without disturbing your other business functions.
Let’s check out the best SEO tips to grab more impressions organically for your online store.
Submit Your Website On The Search Console Or The Webmaster Tool
Submitting a BigCommerce website in the search console gives a sign to search engines that your website exists, and they crawl and index it accordingly. It is simple and easy to submit a website to a search engine. You just need to go to the specific platform and follow their instructions to submit your eCommerce store perfectly. After that, you also need to submit the XML sitemap to help Google understand your store perfectly.
Optimize Every Page Of The Store
All the pages of your BigCommerce website matter a lot, especially the key pages such as home, categories, and product pages. You just need to take care of specific keywords and do on-page SEO, and first of all, you need to choose keywords that suit your industry and have lower competition. It all helps to increase search engine visibility and attract organic traffic to your store.
Do In-Depth Keyword Research
Keyword research is a significant part of digital marketing, and if you want to rank better in SERPs, you need to do in-depth keyword research to find out better keywords to generate more organic impressions. Proper research helps you understand what your target audience is searching for. It reveals the words and phrases, which also help to understand user intent. Perfect keyword research also helps to avoid wrong keywords that don’t benefit your online store. Some of the great keyword research tools are Google Keyword Planner, Ahrefs Keyword Explorer, Semrush, and KWFinder.
Create Quality And Engaging Content
Content plays a significant role, not only in grabbing users’ attention but also in improving the ranking of your website. High-quality content reduces the bounce rate of the page and gives a positive signal about your website to search engines. The valuable content grabs the trust of users as well as search engines and ranks accordingly. Be sure every page, category, product page, and description are as per the specific keywords.
Create High-Quality Backlinks
High-quality backlinks give a positive signal and create a trust factor for search engines. Backlinks give a vote of confidence from another website and pass link juice to boost your website’s ranking. That is the reason why some people buy expired domains at high prices. You need to have the perfect balance of do-follow and no-follow backlinks. Some of the great tools like Ahref and Semrush help you find out your competitor’s backlinks, and you can also build quality backlinks as per your industry.
Wrap It Up
Ranking an e-store on a search engine takes time and great effort. If you do not want to interrupt your business, then absolutely hire an ecommerce SEO expert to boost your website’s ranking. Think Shaw could be your e-commerce SEO partner. It is one of the leading digital marketing agency that holds years of expertise in online marketing and perfectly does all on-page, off-page, and technical SEO for big commerce stores.
