Last Updated on: 12th July 2024, 08:00 am
Ziying Zhou, Founder and Director of Berkeley Etiquette, is celebrating the international growth and success of her business.
Since its inception in October 2022, Berkeley Etiquette has achieved significant progress in international etiquette and peak performance coaching. Operating across the UAE, London, and beyond, Ziying has transformed from a banking professional with over a decade of experience into a highly sought-after etiquette coach, helping individuals and corporations enhance their social and professional presence.
Berkeley Etiquette offers a wide range of services designed to increase confidence, improve communication skills, build better relationships, enhance personal branding, and master cross-cultural understanding. Ziying’s transition from a banking career to etiquette coaching is a testament to her commitment and passion for personal development. After relocating from China to the UK at 19, with English as her second language, she faced a steep cultural learning curve, inspiring her to support others in their ambitious career journeys with decorum.
As an ex-banker turned international etiquette and peak performance coach, Ziying’s educational background includes degrees from Lancaster University, Bath University, and Imperial College Business School. Additionally, her professional training at the prestigious Institut Villa Pierrefeu in Switzerland has equipped her with the skills to guide her clients to success.
Ziying’s unique approach to etiquette coaching goes beyond traditional lessons. She focuses on building confidence, mindset, and personal branding, ensuring her clients are well-prepared for any social or business situation, opening up numerous opportunities in work and life. Her work has gained international recognition, featuring in prominent Middle Eastern media outlets such as Gulf News and The National. Her engaging TikTok and Instagram videos, covering a range of etiquette tips, have garnered millions of views and a large following, further establishing her as a leading figure in the industry.
Berkeley Etiquette caters to a diverse clientele, including professional women aiming to advance their careers, senior executives seeking to enhance their personal brand, and high-net-worth families investing in their children’s social skills. Ziying’s clients benefit from her firsthand corporate experience and her ability to address workplace challenges effectively. Her services are provided through online coaching programmes, corporate training programmes, group workshops, and personalised one-on-one sessions, making etiquette training accessible to individuals and organisations worldwide.
Ziying’s commitment to continuous self-improvement and professional growth has led her to invest over $30,000 in personal development. She has taken courses with Tony Robbins, studied under renowned etiquette experts William Hanson and Jo Bryant, and continuously expands her knowledge to better serve her clients. Her dedication to excellence and ability to modernise traditional etiquette principles have distinguished Berkeley Etiquette in the industry.
