Krombach, Germany – On Thursday March 7, 2024, Krombacher Brewery, one of Germany’s leading family-owned breweries, announced their partnership with Starnberger Brewery to bring their authentic Bavarian beers to an international market.
Starnberger Brewery, located on the picturesque Lake Starnberg in Bavaria, has gained popularity in Germany since its launch in 2016. Now, with the support of Krombacher Brewery, Starnberger will be expanding its reach to markets in South-East Europe, France, Italy, and the UK.
The launch of their flagship product, Starnberger Hell, comes just in time for the 2024 European Football Championships in Germany and the Bavarian Oktoberfest festivities. With a refreshing and modern take on traditional Bavarian beer, Starnberger Hell is sure to captivate beer enthusiasts across Europe.
Oliver Braun, Managing Director of Krombacher International, expressed his excitement about the partnership, stating, “We are delighted to offer a 100% authentic taste of Bavaria to European consumers. With the growing interest in regional German beer styles, the addition of Starnberger Hell to our portfolio ensures we have one of the most diverse and appealing German beer ranges in international markets.”
Starnberger Hell, brewed according to the German Purity Law, is a 4.8% ABV lager made with only the finest Bavarian ingredients. Its delicate tartness, balanced with wheat and citrus notes from the hops and malty aromas of lime honey, make it a perfect representation of the best Bavarian beers.
Starnberger Brewery takes pride in its craft approach to brewing and maturation, using only the best natural, locally sourced ingredients. Their new partnership with Krombacher Brewery will allow for increased distribution and impact in Germany and international markets.
For further information and press inquiries, please contact Peter Lemm, Company Spokesperson at press@krombacher.com or +49 (0) 2732 880 872.
