FitLine Partners with ATP Tour as Official Sports Nutrition and Energy Bar Sponsor
London/Schengen, July 18th, 2024 – FitLine, a leading global direct selling company in the health, fitness, and beauty industry, has announced a new multi-year partnership with the ATP Tour, the world’s top-tier men’s tennis tour. As the Official Sports Nutrition Partner and Official Energy Bar Partner, the athletes on the ATP Tour will have access to FitLine’s premium products.
The ATP Tour has chosen FitLine as its new partner due to the company’s dedication to supporting athletic performance and clean sport for both professional and recreational athletes. “We’re thrilled to welcome FitLine to the ATP Tour’s partner roster. Our brands share a common goal of optimizing athletic performance,” said Massimo Calvelli, CEO of ATP. “This partnership is a testament to the global appeal of the ATP Tour and our ability to engage fans digitally.”
FitLine’s products are exclusively developed and distributed by PM-International AG. CEO Rolf Sorg expressed his excitement for the partnership, stating, “Through our partnership with the ATP Tour, we are proud to have our sports nutrition products represented on one of the largest stages in global professional sports. We look forward to connecting with tennis fans worldwide and continuing to support both professional and amateur sports in the community.”
FitLine’s premium products have been on the Cologne list® for nearly two decades, making them a popular choice among top athletes in doping-controlled sports. The Cologne list® is an initiative that publishes products that have been tested for doping substances by a leading laboratory. This list provides athletes and companies with an independent platform for transparent information, increasing safety for both parties. For more information, please visit: www.koelnerliste.com
FitLine’s commitment to clean sport and top-class performance is appreciated by over 1,000 top athletes from 85 disciplines and 40 nations. In addition to the ATP Tour, FitLine is also the official supplier of numerous sports associations and national teams, including the German, Austrian, Polish, and Canadian Ski Associations (DSV, ÖSV, PZN, ACA), the German Ice Hockey Federation (DEB), and the German Cyclists Federation (BDR).
Founded in 1993, PM-International AG has become one of the world’s largest direct selling companies in the areas of health, fitness, and beauty. The company is based in Schengen, Luxembourg and is known for its high-quality nutritional supplements and cosmetics under the brand FitLine®. The exclusive Nutrient Transport Concept (NTC®) is the company’s core competency, delivering nutrients to the cellular level when and where they are needed. To ensure the highest product quality, FitLine products are regularly and independently tested by ELAB Analytics GmbH. Customers can access this information directly on the ELAB Analytics website by scanning the QR code on the product packaging, making PM-International AG the only company to offer this level of transparency.
With over 900 million FitLine® products sold worldwide to date, the company continues to grow its reach and impact. As part of its unique sports marketing concept, FitLine has partnerships with various sports associations and national teams, including the Swiss and Luxembourg Handball Federations, the Swiss Squash Federation, and the Korean Wrestling Federation.
For more information, please visit: www.pm-international.com
About The ATP
The ATP’s mission is to serve tennis. As the governing body of the ATP Tour and ATP Challenger Tour, the organization entertains a global audience of over one billion fans, showcasing the world’s greatest players at prestigious tournaments and inspiring the next generation of players. From the United Cup in Australia to Europe, the Americas, and Asia, the ATP Tour hosts top players at ATP Masters 1000, 500, and 250 events, as well as Grand Slams. The season culminates in the Nitto ATP Finals, held in Turin, Italy, where the year-end ATP World No. 1 is crowned, presented by PIF – the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.
Press Contact:
PM-International AG – Lea Herz
lea.herz@pm-international.com
+352 33 96 67 944
PM-International AG
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