Last Updated on: 2nd April 2025, 07:00 am
Online video editing platform Flixier.com has released a free Content Repurposing Guide, offering a practical solution for content creators and marketing professionals facing steep declines in organic reach—particularly on Facebook. According to Flixier’s newly shared data, reach has fallen by more than 60% in the past two years. The guide introduces a strategic approach: reformatting existing content across multiple social platforms to boost engagement and broaden reach without starting from scratch.
As early as summer 2024, platforms like Socialinsider.io were reporting record-low organic reach rates—Facebook posts were reaching only 2.6% of followers on average. Even Instagram, with better numbers, saw a decline of 18%, prompting widespread concern among creators.
Reach Decline Hits Creators Hard, Despite Audience Growth
Flixier’s recent research focused on Facebook publishers with audiences between one and three million followers. The results revealed a worrying pattern: despite increasing follower counts—some by over 20%—reach continued to plummet, with some publishers seeing traffic from Facebook reduced to a fifth of its previous volume. Even consistent content posting offered little relief.
“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity,” explains Paul Ruscior, CEO and co-founder of Flixier.com. He adds that to “help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”
Repurposing Content Using AI: A Smarter Way to Stay Visible
Repurposing involves updating or tailoring existing content for distribution on new platforms, thereby expanding its reach and impact. But while effective, the process can be time-consuming—unless powered by AI.
Flixier highlights that artificial intelligence can simplify many of the most labour-intensive tasks in content repurposing, such as transcription, captioning, and producing voiceovers. By leveraging these tools, creators can maintain their visibility online while saving significant time and resources.
In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%.
Highlights from the Guide and Case Studies
All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:
Features:
- 70% time saved
- Reach increase average of 25% (up to 45% reported)
- 9 supported platforms for simultaneous video auto-publish
- 1080p (Full HD) / 4k
- Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)
- Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser
- Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.
- Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.
- Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.
- Brand kit for fonts and colors
Case Studies: Success Stories of Content Repurposing
Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies.
Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.
CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.”
About Flixier
Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.
