Former CEO and Co-Founder of has·to·be Martin Klässner and colleague Jerolim Filippi have unveiled GrowthSquare GmbH, a company specialising in developing a people-centric strategy execution methodology. The ‘Art of Acceleration’ (AOA) strategy, developed by Klässner and Filippi, allowed has·to·be to outperform competitors and scale successfully, with the firm reaching a market share of over 30% before its sale for €250 million.
GrowthSquare GmbH is offering methodology, software and training to businesses looking to boost their success or fulfill their international growth potential. The AOA methodology, which is tailored to every business model, industry and organization size, has enabled firms of several hundred employees to enjoy success.
Commenting on the launch, Klässner said: “Our experience with has·to·be made it clear that the success of a business is directly connected to an ability to foster constructive thinking and empower employees to make their own decisions. Intrinsic motivation increased considerably throughout the organization and allowed us to scale to more than 180 employees inside two years.”
GrowthSquare GmbH, headquartered in Radstadt, was founded in 2023 with the aim of supporting businesses in executing their strategies. The AOA methodology is complemented by a cloud-based management platform, with more information available at www.growthsquare.com.
Today marks the launch of GrowthSquare GmbH, a solutions provider specialising in the ‘Art of Acceleration’ (AOA) strategy. Founded by former CEO and Co-Founder of has·to·be Martin Klässner and colleague Jerolim Filippi, the AOA strategy was developed as an alternative to the American-dominated management frameworks such as OKRs, popularized by Google among others.
Klässner and Filippi’s strategy proved to be a success, allowing has·to·be to outperform its competitors and scale successfully. The firm reached a market share of over 30% before its sale for €250 million, thanks in part to the AOA methodology which enabled every member of staff to contribute to the company’s success and unlock their full potential.
GrowthSquare GmbH is now offering the AOA methodology, software and training to businesses looking for solutions that will boost their success or fulfill their international growth potential. The methodology can be adapted to any business model, any industry and any organization size and firms of several hundred employees are already enjoying success with it.
Commenting on the launch, Klässner said: “Our experience with has·to·be made it clear that the success of a business is directly connected to an ability to foster constructive thinking and empower employees to make their own decisions. Intrinsic motivation increased considerably throughout the organization and allowed us to scale to more than 180 employees inside two years.”
Headquartered in Radstadt, GrowthSquare GmbH was founded in 2023 with the aim of supporting businesses in executing their strategies as quickly and efficiently as possible. More information can be found at www.growthsquare.com.
