Last Updated on: 21st November 2023, 09:06 pm
Allianz SE has revealed that financial obstacles are preventing 64 per cent of women from pursuing their footballing dreams. In light of this, the company has launched two new initiatives to help female athletes achieve their goals with financial confidence.
The Squared Ball campaign by Allianz is a tangible representation of the financial challenges faced by women in football. The design of the ball features study-based insights on such challenges, encouraging both discussion and education. Christian Deuringer, Head of Global Brand Management at Allianz SE, commented: “The data clearly shows that financial barriers, among others, are what keep women from pursuing their passion as professional footballers. Knowledge about financial issues and a clear understanding of one’s own plans and options can help young female athletes pursue their careers with financial confidence.”
To further support this cause, Allianz has launched the Allianz Ready Coach initiative, which offers free, tailor-made financial training to aspiring professional female footballers. Allianz Ready Coach Alessandra Jovy-Heuser, who has extensive experience as a professional volleyball player and financial expert, expressed her beliefs: “When I was a professional athlete, I wished I had someone with financial expertise to help me. It’s important that young female athletes are supported in building their financial foundation and are prepared for the future.”
In addition to The Squared Ball and Allianz Ready Coach, Allianz has launched a new platform, Allianz Finance Workout, which provides e-learning and interactive tools for a variety of investment and financial topics. The company also offers resources through the Allianz Finance Coach Training for young people.
Christian Deuringer concluded, “Financial hurdles should not stand in the way of achieving professional dreams.”
Allianz SE is tackling the financial barriers preventing women from pursuing their football dreams. The company has launched two initiatives – The Squared Ball campaign and Allianz Ready Coach initiative – to help female athletes achieve their goals with financial confidence. Allianz has also launched the Allianz Finance Workout platform, providing e-learning and interactive tools, and the Allianz Finance Coach Training for young people. Christian Deuringer, Head of Global Brand Management at Allianz SE, commented: “Financial hurdles should not stand in the way of achieving professional dreams.”
