Last Updated on: 26th July 2024, 12:40 pm
Purple, a digital publishing platform powered by AI that focuses on serving publishers, has announced its expansion into the UK market along with the launch of a new service tailored for small and medium-sized enterprises (SMEs).
Established in 2007, Purple collaborates with over 600 brands globally, providing digital publishing software that enables publishers to effectively engage their audiences through web, app, and social media content.
The company, headquartered in Germany, has chosen to enhance its presence in the UK in response to rising demand and the increasing necessity for digital solutions. Prominent publishers including Bauer UK, Immediate, and Ourmedia have already adopted Purple’s platform to manage their digital content effectively.
This UK expansion coincides with the appointment of John Rahim as the new UK Representative, who will oversee operations in the UK while collaborating closely with the management team in Berlin.
Stephan Heck, founder and CEO of Purple, stated: “We are delighted to be expanding our service in the UK, which is one of Europe’s most important markets to us.
“With renowned publishers already on board, we are confident that the UK can become one of our largest markets and we are looking forward to helping UK publishers create multichannel experiences and flexibly expand their editorial offering.
“The appointment of John Rahim brings a wealth of experience and expertise in the publishing industry and he will play a key role in further expanding our market presence and exploring new business opportunities.”
In conjunction with its UK launch, Purple has unveiled a new Essentials service aimed at addressing the requirements of small and medium-sized publishers.
This all-encompassing publishing solution provides a wide array of tools and features designed to streamline and enhance the publishing process.
Purple Essentials is an integrated offering that includes an editorial system with app and website integration, AI support, and all necessary tools for payments, subscriptions, and more.
Stephan Heck further commented: “We recognise that SMEs may not have the budget to implement our bigger software solutions, so we created Purple Essentials to meet that need.
“This solution is ideal for publishers who want to manage their digital content professionally and efficiently. With Purple Essentials, publishers receive a user-friendly platform that covers all aspects of digital publishing, significantly simplifying the entire process.
“The implementation of Purple Essentials can be completed within three months, enabling a quick and efficient launch. Additionally, the solution is extremely cost-effective and offers excellent value for money, allowing even smaller publishers to benefit from its extensive features.”
For further details about Purple and its service offerings, please visit www.purplepublish.com and www.purplepublish.com/en/essentials.
