Last Updated on: 22nd November 2023, 11:18 am
ADvendio, a leading global provider of enterprise advertising and sales solutions, is pleased to announce its recent partnership with Footballco, the world’s leading football content and media company.
Footballco is home to global football media brand, GOAL and several leading local market titles, including Kooora (MENA), Calciomercato (Italy), Voetbalzone (Netherlands), and Spox (Germany). With content spanning web, social, video, and audio delivered in 17 languages, Footballco reaches more than 800 million fans a month.
Jenny Hancock, Senior Sales Operations Manager at Footballco, said: “After fully evaluating the market, it was refreshing to work with ADvendio, who immediately understood our needs and offered solutions. We are confident that the ADvendio platform will increase efficiency and automation at Footballco, across all our users worldwide. This is through their standard out-of-the-box functionality, connectability, and workflow capabilities. Being built on the Salesforce framework, it offers flexibility to support our global business needs which will provide more accurate and insightful data. We look forward to a successful partnership.”
Lukasz Wiecek, Footballco’s Head of Finance, added: “By implementing the ADvendio solution, we plan to use the revenue calculation modules and benefit from a greater integration with our accounting system. It appears to be fit for our purposes and is in line with our accounting policies, therefore I expect ADvendio will be a good improvement for us. Information about open receivables will finally be made available to the sales department and direct costs like rebates and commissions will be captured to get a complete picture of revenue generated.”
Commenting on the partnership, Regional Sales Manager EMEA & APAC at ADvendio, Angus Dowie, said: “This is an incredibly exciting opportunity for ADvendio to showcase our out-of-the-box solution in a well-respected global digital publisher. FootballCo will be a flagship customer for us in the UK market and is demonstrable of our continued rapid growth. The selection process has been a testament to the increasingly specialized requirements found within the modern media organization, and of the ADvendio solution’s ability to match these. We can’t wait to get started!”
Bernd Bube, founder and CEO of ADvendio, added: “ADvendio is delighted to expand into the UK market with Footballco. Our team is ready to commence our partnership and look forward to developing our solution to adapt and support the evolving needs of Footballco as they continue to grow into the future.”
ADvendio, the leading global provider of enterprise advertising and sales solutions, has announced a partnership with Footballco, the world’s leading football content and media business.
Footballco is home to global football media brand, GOAL, as well as leading local market titles, including Kooora (MENA), Calciomercato (Italy), Voetbalzone (Netherlands), and Spox (Germany). Reaching more than 800 million fans a month with content spanning web, social, video, and audio delivered in 17 languages, Footballco is well-positioned to benefit from ADvendio’s out-of-the-box solution.
Jenny Hancock, Senior Sales Operations Manager at Footballco, said: “It was refreshing to work with ADvendio, who immediately understood our needs and offered solutions. We are confident that the ADvendio platform will increase efficiency and automation at Footballco, across all our users worldwide. This is through their standard out-of-the-box functionality, connectability, and workflow capabilities. Being built on the Salesforce framework, it offers flexibility to support our global business needs which will provide more accurate and insightful data. We look forward to a successful partnership.”
Lukasz Wiecek, Footballco’s Head of Finance, added: “By implementing the ADvendio solution, we plan to use the revenue calculation modules and benefit from a greater integration with our accounting system. It appears to be fit for our purposes and is in line with our accounting policies, therefore I expect ADvendio will be a good improvement for us. Information about open receivables will finally be made available to the sales department and direct costs like rebates and commissions will be captured to get a complete picture of revenue generated.”
ADvendio’s Regional Sales Manager EMEA & APAC, Angus Dowie, commented: “This is an incredibly exciting opportunity for ADvendio to showcase our out-of-the-box solution in a well
